Protects, floats and secures your rod butt The Cush-it Rod Butt Cushion is an easy, lightweight, durable, premium foam fishing rod accessory that will float your fishing rod, cushion you from your rod butt, and improve sensitivity! Let's face it, good fishing rods, reels, line and tackle are not cheap. So why risk your expensive fishing pole and lures going overboard, never to be seen again?